When teams build warehouses the old way—source → bronze → silver → gold → semantic—visualization and semantic specialists are invited in at the end. Their job looks reactive: wire up a few visuals, name some measures, make it load fast enough. They inherit whatever the pipeline produced, then try to make meaning out of it. The failure mode is predictable: pixel‑perfect charts sitting on semantic quicksand, with definitions that shift underfoot and performance that depends on structures no one designed for the questions at hand.
Flip the sequence to Gold → Silver → Bronze → Ingestion, and the center of gravity moves. The product—expressed as a semantic contract—is defined first. In Fabric, that contract is not a veneer; it’s the spine. Direct Lake brings OneLake Delta tables straight into the model; Materialized Lake Views make silver transformations declarative in the lake; Eventhouse (as part of Real‑Time Intelligence) lands and analyzes streams while also publishing them to OneLake for the same model to consume. In that world, the people who shape the semantic layer stop being “report writers” or “data visualization engineers.” They become data product engineers who lead the build toward a specific, testable outcome.
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