An AI assistant can find a customer record and still misunderstand the customer. It may confuse a legal entity with a billing account, calculate revenue using the wrong definition, or treat an unresolved service case as evidence of a commercial risk that the business has never agreed to measure that way.
These are familiar data problems. AI makes them more visible because it lets more people ask broader questions without knowing which system, measure, or subject-matter expert should supply each part of the answer.
Microsoft’s updated Fabric ontology capabilities offer a practical way to address that problem. They let an organization capture business concepts, connect them to data, reuse established calculations, and make that context available to supported agents. The late-September and October updates strengthen the connection between the analytical models companies already maintain and the wider Microsoft IQ ecosystem.
My interest is in the economics of that reuse. A company that defines its customer, product, account, and service concepts once, with accountable owners, should have less interpretive work to repeat every time it builds another agent. It also has a more precise place to investigate when an answer is wrong.
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